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Ricoh Americas Corporation Mgr, Digital Marketing in Parsippany, New Jersey

Come Create at Ricoh

If you are seeking a team driven by passion and purpose, come create with us at Ricoh. We are a team of information seekers and customer-obsessed collaborators who aspire to deliver the services, solutions, and technologies that empower business success. We are looking for talented, inspired individuals to join us to help drive high-performance team and our commitment to excellence.

Ricoh is an integrated solutions provider and partner that connects people and technology, creates outstanding customer experiences, and delivers innovation for businesses worldwide. We empower digital workplaces by enabling individuals to work smarter from any location and harness the power of information--how it is collected, stored, managed, and shared--to unlock the potential in every organization. We deliver services and technologies that inspire our customers' success and guide them toward a better and more sustainable future. If you are seeking a purpose-driven and passionate team, come create with us, and help drive our high-performance culture of excellence into tomorrow.

Invest in yourself

At Ricoh, you can:

  • Choose from a broad selection of medical, dental, life, and disability insurance options.

  • Contribute to your financial security with Retirement Savings Plan (401K), Health Savings Account (HSA), and Flexible Spending Account (FSA) investments.

  • Augment your education with team member tuition assistance programs.

  • Enjoy paid vacation time and paid holidays annually.

  • Tap into many other benefits to enhance your health, wellness, and ongoing personal and professional development.


Under the supervision of the President of RIAC, the nature of this role is focused on planning and implementing premium brand strategies based on loyal customer profiles.

Due to the limited and unique customer profile of our brands, this role will place priority in maximizing ROI. Quick to market and execution define this role by ensuring marketing assets are deployed in a timely manner.

Job Duties and Responsibilities

  • Develop and implement a premium brand strategy based on core target user profiles.

  • Grow website traffic and enable digital growth.

  • Develop and implement a loyal customer strategy to embrace long-term loyal customers. Online Community building.

  • Manage demand generation contents of regular bi-weekly and seasonal weekly email-blasts.

  • Develop and execute an online strategy for internal and external websites to increase Ricoh's Direct to Consumer initiatives.

  • Have familiarity and execution of hybrid or virtual events.

  • Manage new product launching plan with internal teams and/or outside agencies to optimize launch impact.

  • Build marketing action plan in the order of marketing priorities.

  • Understand and Utilize analytics to measure success of programs and make modifications or recommendations for future programs based performance analysis. Communicate insights to key decision makers to help shape the future of the business.

  • Understanding of Merchandising requirements for online and B&M retail.

  • Work closely with sales team for planning and managing the retail channel and dealers.

  • Work with agency partners to create and manage up-to-date marketing contents.

  • Manage Ambassador Program by communicating with contracted professional photographers, influencers, and alternative media. Manage sample products they retain and collaborate to create professional works that can be utilized for marketing activities.

  • Manage product sample loaning to professional photographers, media, influencers, and sales reps. or employees.

  • Control the marketing budget. Partner with Finance team to update payouts and accruals.

  • Travel as required (up to 20%) to meet with channel partners, attend trade shows and key dealer events. Occasional weekend responsibility.

  • Participate in online meetings with key customers, internal partners, and management from Japan headquarters.

  • Maintain pricing program on ERP on a monthly basis in collaboration with sales departments.

QUALIFICATIONS (Education, Experience, and Certifications)

  • Bachelor's degree in marketing or business related major

  • 10 years direct experience, preferably in a consumer-electronics industry

  • Working knowledge of social media and Customer Demand Generation

  • Advanced knowledge of online retail selling and webstore operations

  • Demonstrated experience in development of digital marketing demand generation strategies

  • Thorough digital camera knowledge, preferred

  • Strong understanding of general web functions and standards, security principles, eCommerce, and multimedia content development

  • Skilled customer-facing messaging skills

  • Strong knowledge of the retail environment

  • Proven ability to lead and influence

  • Strategic thinker in combination with hands-on mentality and skills

  • Self-starter with strong self-management skills, ability to organize and manage multiple priorities

Ricoh is an EEO/Affirmative Action Employer -- Minorities/Women/Protected Veterans/Disabled.

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